Alice Springs / Northern Territory


Completed in 2018, the refurbishment of Crowne Plaza Alice Springs pays homage to the indigenous locale in which they are situated.


The design of the 139 beautiful rooms is truly inspired by the indigenous culture which surrounds the hotel, and the quality of the refurbishment aligns with the Crowne Plaza and IHG brand standards. A mixture of Aboriginal paintings and prints of local landscapes feature throughout each room, each unique to that particular room and completed by talented local indigenous artists.

“The design is inspired by the locale to reflect the breath-taking Central Australian landscape. Vibrant oranges and earthy tones create a contemporary and warm space for guests to unwind and experience the heartbeat of Australia.” said Jimmy Lee, Senior Project Manager.

The refurbished rooms have been modernised with each bathroom now featuring new tiles, a spacious walk-in shower, illuminated vanity mirrors, and the rooms graced with new carpet, furniture, cabinetry, fittings, amenities and artwork.

This refurbishment project brings a lot to the area with most of the renovations contributing to local suppliers, contractors and artists, fully managed by Reward. It is thought that it will bring additional business and more conferences and exhibitions to the area, and help position Alice Springs as a top location for the Australian tourism sector.

Accom News reports “[the] results of this successful project are spectacular; nevertheless there were challenges along the way, the main one being the remoteness of this location.” Reward were awarded the task of tackling the logistical challenges with materials and specific items not as readily available in the area due to the remoteness. As with all Reward projects, this refurbishment was meticulously planned to ensure items arrived as they were needed, and works were completed on time and on budget with zero defects.